We Are Not Direct Selling and We Are Not MLM [MTV]

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Description: In this week’s video, Eric answers the ultimate question: what do we call what we do? Some call it Direct Selling or Multi-Level Marketing (MLM). And some call it Network Marketing. Right now, we are confusing the world. The only way we can tell people what we do is by naming a certain company. “We’re like that company,” we say. We need to have a standard that describes the channel of distribution we represent.

So, what do we actually do? Ultimately, we sell products to consumers using word of mouth advertising. This is accomplished with three basic strategies. First, we personally go out and sell the products or services to consumers. Second, we build and expand a network of other distributors who do the same thing. And third, we apply leadership to that network to improve productivity of our network. That is what we do. So, how can we describe that in a term?

MLM is, in Eric’s opinion, a terrible term. All that the term describes is that you can get more than one level from network building. But it doesn’t talk about sales, leadership, or expanding the network. MLM only touches on one little aspect of the compensation plan. Direct Selling is also, in Eric’s opinion, a terrible term. It still only describes one piece of what we do. Yes, we take products and sell them directly to consumers, but so does the kid with the lemonade stand. Most of the world is involved in Direct Selling to some extent.

The best description is Network Marketing. Network Marketing perfectly covers how we are in the business of marketing products and services through a network of ever expanding and increasingly productive distributors using word of mouth advertising.
Eric realizes that this might be controversial, and some people might run away from defining us as Network Marketers. But we need to be proud of what we do and provide. Our entire profession and all of the companies represented in it need to say “Yes, I’m a part of Network Marketing. Yes, I’m proud of it, and for the average person with entrepreneurial dreams it is a better way.” The faster that happens, the faster the entire profession gets standardized around the world and we stop attacking each other by trying to differentiate what we are. We need to be proud to be Network Marketers. Proud of who we are and the quality of the products and services we provide.

So, spread the word. We are Network Marketers. Tell your friends and family, your company, your contacts, everyone. With shoulders back and chins up, let’s go tell the world that we have a better way.

More resources:
Full transcript of this episode: http://bit.ly/2gzBH95
Transcription in Spanish: http://bit.ly/2g7fJcM
iTunes free podcast: http://networkmarketingpro.com/itunes
Newsletter: http://networkmarketingpro.com/newsletter
Facebook: http://facebook.com/nmpro
Instagram: http://instagram.com/ericworre
LinkedIn: https://www.linkedin.com/in/ericworre
Twitter: http://twitter.com/ericworre

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We Are Not Direct Selling and We Are Not MLM

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Video Date: 2016-12-06 22:45:23
Video Duration: 00:12:11
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Video Author Title: Eric Worre – Network Marketing Pro

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Source Link: https://www.youtube.com/watch?v=qEi9Tb8e8UE
Description:
In this week’s video, Eric answers the ultimate question: what do we call what we do? Some call it Direct Selling or Multi-Level Marketing (MLM). And some call it Network Marketing. Right now, we are confusing the world. The only way we can tell people what we do is by naming a certain company. “We’re like that company,” we say. We need to have a standard that describes the channel of distribution we represent.

So, what do we actually do? Ultimately, we sell products to consumers using word of mouth advertising. This is accomplished with three basic strategies. First, we personally go out and sell the products or services to consumers. Second, we build and expand a network of other distributors who do the same thing. And third, we apply leadership to that network to improve productivity of our network. That is what we do. So, how can we describe that in a term?

MLM is, in Eric’s opinion, a terrible term. All that the term describes is that you can get more than one level from network building. But it doesn’t talk about sales, leadership, or expanding the network. MLM only touches on one little aspect of the compensation plan. Direct Selling is also, in Eric’s opinion, a terrible term. It still only describes one piece of what we do. Yes, we take products and sell them directly to consumers, but so does the kid with the lemonade stand. Most of the world is involved in Direct Selling to some extent.

The best description is Network Marketing. Network Marketing perfectly covers how we are in the business of marketing products and services through a network of ever expanding and increasingly productive distributors using word of mouth advertising.
Eric realizes that this might be controversial, and some people might run away from defining us as Network Marketers. But we need to be proud of what we do and provide. Our entire profession and all of the companies represented in it need to say “Yes, I’m a part of Network Marketing. Yes, I’m proud of it, and for the average person with entrepreneurial dreams it is a better way.” The faster that happens, the faster the entire profession gets standardized around the world and we stop attacking each other by trying to differentiate what we are. We need to be proud to be Network Marketers. Proud of who we are and the quality of the products and services we provide.

So, spread the word. We are Network Marketers. Tell your friends and family, your company, your contacts, everyone. With shoulders back and chins up, let’s go tell the world that we have a better way.

More resources:
Full transcript of this episode: http://bit.ly/2gzBH95
Transcription in Spanish: http://bit.ly/2g7fJcM
iTunes free podcast: http://networkmarketingpro.com/itunes
Newsletter: http://networkmarketingpro.com/newsletter
Facebook: http://facebook.com/nmpro
Instagram: http://instagram.com/ericworre
LinkedIn: https://www.linkedin.com/in/ericworre
Twitter: http://twitter.com/ericworre ,

Title Hastagged: #Direct #Selling #MLM

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25 Comments

  1. THANKS, ERIC BUT THERE'S A LOT OF MISCONCEPTION OUT THERE ABOUT NETWORK MARKETING. BECAUSE SOME DISTRIBUTORS HAVE SCAM, RUBB PEOPLE IN THIS BUSINESS WHEN PEOPLE HEAR THE WORD NETWORK MARKETING THEY ROLL THEIR EYES.

  2. Yes….. you are MLM /Network Marketing parasites who prey on the foolish and the slow witted who believe the mindless crap you promote. A pretend industry that boasts a 97-99% failure rate, 100% in most cases, where con artists, habitual liars and thieves thrive, this includes uncle Eric. Con artists come and go, the problem is when they leave your money goes with them and the "once in a lifetime opportunity" or the "life changing business" that they present heads down the toilet together with your money. Eric has been investigated in his past for….unethical business practices and has a long history of business failures, not a glowing resume' for financial success in spite of what he may argue with the standard "I have learned from my mistakes" absolute horse sh..t!

  3. Network marketing
    We sell products to customers
    Using word of mouth.
    #Personally share the products to the customer.
    #Expand Network
    #Leadership improving the productivity of network.
    MLM -Direct selling
    Between the consumer and Manufacture
    We are selling.we are marketing products and services. Franchising
    Average person dreams happen because of Network marketing business.

  4. The issue is some of the distributors,, the companies have no control of what they do or say, they break FTC guidelines and try to promote people into a scheme where 99 percent of people fail.

  5. Love, love, love this explanation. I literally just made a video with Direct Sales in my title….welp I am changing it to Network Marketing- BOOM! Thank you so much for sharing this information. Learning is growing❤

  6. This is Ayodeji from Nigeria. We love your book Go Pro and Videos. You are very practical is your teaching. Much love. I am still growing though. And I am determined not to give up

  7. Nope nope nope …. too many concepts at play. The attempt to box them into a one size fits all is still a complex issue. There is no one description because different companies use different distribution channels!!! We can say Network Marketing using word of mouth advertising. Yes we can say that on the surface. I agree with that one sentence.