What’s the perfect content-pitch ratio?
Frank Kern once said it’s 80% content and 20% pitch.
I used to stick to this ratio until I realized I wasn’t making any money. All this “value” I was giving away for free conditioned my list to take take take but not buy.
So I switched to a new model.
One which doesn’t require me to give anything while generating tons of good will with my list and getting lavish pay.
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