Choice, happiness and spaghetti sauce | Malcolm Gladwell

Choice, happiness and spaghetti sauce | Malcolm Gladwell

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  1. For those of us who shop for food when we'd rather be doing almost anything else, the huge variety in so many different products is a gigantic drag that results in the process of shopping taking much more of our precious time. Huge stores with too many choices wear me out. Picky eaters are a curse. So, no thanks, Howard Moskowitz! Thank you, Mr. Gladwell for providing a focus for the level of annoyance I experience every time I shop. BTW, the real reason for the excessive number of varieties is the same as the reason they keep rearranging the stores every few weeks: to get me to hang around longer, which demonstrably causes some people to buy more stuff and pick up the more expensive alternative when they give up trying to find the old standard one they want. Finally, the most infuriating thing is when they entirely phase out the product I love (such as Hunt's Hot Ketchup – remember that?) to make room for six new varieties I don't like.

  2. I first came to know Howard was when reading the "Salt Sugar Fat" by Michael Moss. He's a genius and this talk was great not only in that Malcolm paid such respect to Howard's work but also in that Malcolm himself brought so much life in this topic.

  3. This reminds me of this time in high school when I stepped in some Malcom Gladwell and tracked it all the way into my Algebra class. I had no idea I'd even stepped in some Malcom Gladwell until the disgusting smell started filling the classroom. By that time, the entire class was smelling Malcom Gladwell and looking around to see where it came from, including me. Then I saw it, the footprints of Malcom Gladwell all leading up to my desk and right to my left shoe, which was half covered in Malcom Gladwell. Possibly the most embarrassing moment of my life. All I'm saying is, just always make sure to check your shoes for Malcom Gladwell before you enter a building and track Malcom Gladwell everywhere.