We all have excuses not to do what we really want to do. We’re too old. We’re scared. We don’t have the money. What it comes down to is that there is always an excuse to not do the work.
But if we want an extraordinary life, we have to build one.
Hear from Ellen Latham, the founder of OrangeTheory Fitness, on how she built a science-based workout program that took the world by storm.
Latham is an incredible testimony to the power of encouragement. At 54 years old, she launched OrangeTheory Fitness after being a longtime fitness instructor in Southern Florida. In just eight years, she grew a one studio company into over 1,200 franchises located in 50 states and 23 countries. The business also boasts over one million members and a billion-dollar valuation.
But Latham is no stranger to failure. In fact, she was fired from her job as a physiologist at a spa in Miami when she was 40. Losing her dream job could have knocked her down but instead of asking herself “why me?”, she started asking herself “why not me?”
She took this strength and channeled it into success.
During this candid conversation, Latham discusses what she thinks made her business so successful so quickly and why she thinks OrangeTheory has the power to withstand the competition and change the fitness industry. The biggest piece of advice she gives is to lean into the importance of measuring your outcomes, both for business and personal success.
She also talks about how we can’t do anything alone. OrangeTheory has grown to the massive success it has today because of the strategic business partnerships that Latham has cultivated over time.
Most importantly, Latham talks about how going into the business with a mission in mind, rather than focusing on the bottom line, is what is most important. She truly believes that her passion for helping people live longer, healthier and happier lives is what makes her so successful. Her drive to always make people feel supported and encouraged is what makes OrangeTheory stand out.
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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins’ corporate and personal development events. As the nation’s #1 life and business strategist, he’s called upon to consult and coach some of the world’s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.