Building Orange Theory Fitness: Tony Robbins interviews Ellen Latham, the ageless entrepreneur

Building Orange Theory Fitness: Tony Robbins interviews Ellen Latham, the ageless entrepreneur

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We all have excuses not to do what we really want to do. We’re too old. We’re scared. We don’t have the money. What it comes down to is that there is always an excuse to not do the work.

But if we want an extraordinary life, we have to build one.

Hear from Ellen Latham, the founder of OrangeTheory Fitness, on how she built a science-based workout program that took the world by storm.

Latham is an incredible testimony to the power of encouragement. At 54 years old, she launched OrangeTheory Fitness after being a longtime fitness instructor in Southern Florida. In just eight years, she grew a one studio company into over 1,200 franchises located in 50 states and 23 countries. The business also boasts over one million members and a billion-dollar valuation.

But Latham is no stranger to failure. In fact, she was fired from her job as a physiologist at a spa in Miami when she was 40. Losing her dream job could have knocked her down but instead of asking herself “why me?”, she started asking herself “why not me?”

She took this strength and channeled it into success.

During this candid conversation, Latham discusses what she thinks made her business so successful so quickly and why she thinks OrangeTheory has the power to withstand the competition and change the fitness industry. The biggest piece of advice she gives is to lean into the importance of measuring your outcomes, both for business and personal success.

She also talks about how we can’t do anything alone. OrangeTheory has grown to the massive success it has today because of the strategic business partnerships that Latham has cultivated over time.

Most importantly, Latham talks about how going into the business with a mission in mind, rather than focusing on the bottom line, is what is most important. She truly believes that her passion for helping people live longer, healthier and happier lives is what makes her so successful. Her drive to always make people feel supported and encouraged is what makes OrangeTheory stand out.

Visit Tony Robbins’ websites:

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

Learn more about Business Mastery:

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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins’ corporate and personal development events. As the nation’s #1 life and business strategist, he’s called upon to consult and coach some of the world’s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.

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  1. I absolutely love Tony's contents here. It's so precious to learn from successful people. And also, in my case, I'm starting to have a sense of distance and disconnection from learning from people who are billionaire because it seems like a goal that's way beyond the point of actionability.

    So, I'd like to make a suggestion. I'd love to hear from groups of everyday folks who were able to make big financial reaps such as going from $10,000 a year to $50,000 a year or $30,000 a year to $100,000 a year.

    All in all, I'm so grateful for all the work you do. Thank you so much! 🙂

  2. America give so much entertainment, where is a complain? Only non english country talk weird stuff as movie plateu in non english movie.

  3. I trade features on a better exchange with less fee's. Speaking of FX trading, it's really one of the best business in the world right now, & I make money trading this Financial markets.

  4. Nice video mate! . So awesome to engage from beginning to end. Well I'm so happy to announce that I've gained financial freedom by day trading in digital assets and currencies . The world is going digital and embracing new trend of adapting is a key step to success .

  5. Anyone notice how Tony keeps calling it “Orange Therapy”? Been a member for almost 3 years now and so it has really become my therapy. So it made me giggle every time I heard him call it that lol

  6. Wow, Very Insightful content However personally I feel,
    Those who would allow the market dynamism determine when to trade or not are either new in crypto currency world in general or probably just naive, crypto currencies have seen far worse times than this, enlightened traders continue to make good use of the dip and pump even acquiring more equities towards trading sessions. I know doing Technical Analysis can be quite difficult which is why most newbies / traders neglect day trading their coins and stick to Hodling which is very dangerous as when the market goes bearish, they loose their investment. I'd strongly advise any newbie / traders to buy the dip and seek help from not just any trader but an established trading expert with at least 89% trade accuracy. I underwent series of trading loses I'd best not talk about before I was introduced to trading analyst of Sir Maymuun j choi. My contact with him has been the Hallmark of this year for me, under his careful guide and his signal service I've been able to recover my losses and even grow my trading portfolio massively from 1.3 b • t • c to 5.5 b • t • c in just 5 weeks. I will advice traders especially newbies to have orientation of trading before they involve in it. Sir Maymuun j choi makes you learn daily while you make profit with his signals from him. He can be contacted VIA w ~ h ~ at-app: +1 3 = 0 = 1 = 5 = 1 = 7 = 9 = 9 = 8 = 7 for inquiries into profitable trading strategy …

  7. I am at almost 1000 OTF workouts and I can’t wait to get back at them after a long COVID break. July 1st I will restart my quest for 1000 and then a 1000 more.

  8. Wow that’s bad when a great speaker and interviewer like Tony Robbins can’t even get the name of his guest’s company correct wow ? it’s orangetheory not orange therapy… he said it twice