6 Reasons Things Go Viral – Contagious: Why Things Catch On by Jonah Berger

6 Reasons Things Go Viral – Contagious: Why Things Catch On by Jonah Berger

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32 Comments

  1. Great summery of the book, which I read it. What do u think of adding “believes” as 7th point. Cause believe is number one motivation to share and buy things related to ppl believes. The holy water “zamzam” fir Muslims, the Jerusalem soil, other things in India, etc.. and that mentioned in “buy-logy” book by Martin lindstorm. So I think adding “believes” is important with the points mentions in Contagious book. And just look to religion market around the world and you can figure out how huge is. And that really need to put in consideration. Thank you for the video ..

  2. This was my favorite video you recorded and I've been binge watching since your videos came up as I searched for 5+ audiobooks.

    I almost bought this book but decided I was too cheap. Thank you for sharing!

  3. Summary of Contagious
    1. Social currency – does it make me look good?
    2. Triggers – how are you reminded of the product?
    3. Emotion – strong emotions = sharing
    4. Public – what is everyone else doing?
    5. Practical value – is it actually helpful?
    6. Stories – is my idea/ product a relevant part of a cool story?

    Thank you!

  4. Contagious is different from going viral ?
    1. Social currency – does it make me look good?
    2. Triggers – how are you reminded of the product?
    3. Emotion – strong emotions = sharing
    4. Public – what is everyone else doing?
    5. Practical value – is it actually helpful?
    6. Stories – is my idea/ product a relevant part of a cool story?