Entrepreneurs in Cars

Entrepreneurs in Cars is brought to you by Richard Cooper.

I've loved fast cars ever since I was 12 years old and I set my eyes on a poster of a white Lamborghini Countach. I'm an entrepreneur, investor, author, high performance coach, and a total petrol head.

I'm all about chasing excellence, embracing our masculinity, and becoming the best version of ourselves by navigating life with red pill awareness.

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  • Shortcut links to each rule below, with full description of the rule.

    Visit TheRationalMale.com or buy Rollo's books here: http://amzn.to/2i9dfjW

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    Iron Rule of Tomassi #1 4:00

    Frame is everything. Always be aware of the subconscious balance of whose frame in which you are operating. Always control the Frame, but resist giving the impression that you are.

    Iron Rule of Tomassi # 2 13:40

    NEVER, under pain of death, honestly or dishonestly reveal the number of women you’ve slept with or explain any detail of your sexual experiences with them to a current lover.

    Iron Rule of Tomassi #3 20:45

    Any woman who makes you wait for sex, or by her actions implies she is making you wait for sex; the sex is NEVER worth the wait.

    Iron Rule of Tomassi #4 30:25

    NEVER under any circumstance live with a woman you aren’t married to or are not planning to marry in within 6 months.

    Iron Rule of Tomassi #5 45:49

    NEVER allow a woman to be in control of the birth.

    Iron Rule of Tomassi #6 52:35

    Women are utterly incapable of loving a man in the way that a man expects to be loved.

    In its simplicity this speaks volumes about the condition of Men. It accurately expresses a pervasive nihilism that Men must either confront and accept, or be driven insane in denial for the rest of their lives when they fail to come to terms with the disillusionment.

    Women are incapable of loving men in a way that a man idealizes is possible, in a way he thinks she should be capable of.

    Iron Rule of Tomassi #7 1:03:47

    It is always time and effort better spent developing new, fresh, prospective women than it will ever be in attempting to reconstruct a failed relationship. Never root through the trash once the garbage has been dragged to the curb. You get messy, your neighbors see you do it, and what you thought was worth digging for is never as valuable as you thought it was.

    Iron Rule of Tomassi #8 1:12:07

    Always let a woman figure out why she wont ƒuck you, never do it for her.

    An integral part of maintaining the feminine imperative as the societal imperative involves keeping women as the primary sexual selectors. As I’ve detailed in many prior comments and posts, this means that a woman’s sexual strategy necessitates that she be in as optimized a condition as her capacity (attractiveness) allows for her to choose from the best males available to satisfy that strategy.

    Iron Rule of Tomassi #9 1:16:34

    Never Self-Deprecate under any circumstance. This is a Kiss of Death that you self-initiate and is the antithesis of the Prize Mentality. Once you’ve accepted yourself and presented yourself as a “complete douche” there’s no going back to confidence with a woman. Never appeal to a woman’s sympathies. Her sympathies are given by her own volition, never when they are begged for — women despise the obligation of sympathy. Nothing kills arousal like pity. Even if you don’t seriously consider yourself pathetic, it never serves your best interest to paint yourself as pathetic. Self-Depreciation is a misguided tool for the AFC, and not something that would even occur to an Alpha.

  • All you douchebags who think this nonsense passes for wisdom. Do you actually think “Rollo” has practical experience with any of this stuff? He’s not even man enough to use his real name. Rollo Tomassi is the name of a made up character in LA Confidential. Jesus Christ.

  • Adding onto the last rule; whenever you do land a hot girlfriend and all your friends or male associates keep saying "You're punching above your weight, dude." My response these days is: "hey man, if you were a woman you'd fancy me too."

  • Whoa…Rollo looks and sounds like an awkward nerd. I'm very surprised. From reading his blog, I'd assumed he'd be a huge, bearded, macho, muscular, dudebro jock. This is weird and somewhat disturbing…he looks like someone from my nerd/geek social circle, someone who I'd be comfortable talking about comic books or board games with, not someone I'd immediately stay away from. Very strange, since I honestly think 95% of his writings are only useful for manipulative men dating shallow bitches.

  • If nature and evolution truly has designed women to be hypergamist which is probably rooted in survival and I whole heartedley believe is the case , then the bigger question is why any man would even bother with a LTR knowing the moment your health declines, or you lose your job or social standing, or whatever other misfortune strikes she is already calculating where the next opportunity will be found to maintain her position in life or to improve it ???

  • Wish I had learned rule 9 earlier……..I didn't realize that was total bullshit until about a year ago. I quit that shit cold turkey as well being honest about the number of women Ive slept with and the current hot girl Ive been dating for 7 months treats ME AS THE PRIZE always…..I don't even have the mindset anymore of "OH I am so lucky to have her"…shit I am a true asshole now in that I dont even care that she worships me and would and could walk away today and not look back if needed…A year ago I would have already bought her a fucking ring. There are so many good men like EIC, Tomassi, Terrance Popp, AMS ,Soul Immortal and Mister Lymba that have totally rewired my mind and I will forever be grateful to them for providing me the knowledge that society denies men.

  • In reference to rule 3, have any gents out there ever turned down explicit alpha sex with a woman? It's funny how upset they get about it. I've had two women attempt to rape me after I declined their advances. It's difficult to turn down a woman who is burning to have you inside of her, but when the feeling ain't right, I'm gonna pass.

    P.S.: Never EVER violate rule 4 and move in with your woman. One winter, I rented my condo out and moved in with the woman that I was dating. It was exactly like Rollo says. I entered her frame and became an annoyance to her. She was dour, insecure and bitchy towards me nearly every day. Sex dropped to almost nihl. She started eating McDonald's every day, twice a day, as if she wanted to spite me by gaining all the weight back that she had lost recently. She was the one that asked me to move because she wanted help with the rent. I was all set up to net $2,200 per month living with her while renting out my own place. A month after moving in, we had a fight which was our first screaming match. It ended with me spitting in her face. She had her fist cocked behind her shoulder as if she wanted to punch me while she was busting my balls, so I let her know how I felt about her threat by spraying spittle all over her pretty little face! On the spot, she kicked me out of her apartment, told me she was going to call the cops and I resorted to sleeping on a friend's couch for months until I got my place back. Thankfully, the cops never arrested me for loogie assault (she's a bluffer), but I had to come back and retrieve all my stuff out of the yard next to the parking lot and put it in a storage unit. Boy, did I learn my lesson!

  • Personally, I just cannot be bothered with the big game anymore. I am my own man now (having gone through the red pill rage) and when people (women) ask when I am going to settle down or get hitched I just tell them wont ever go down that path again…which they disapprove of or ask me if I am gay. I know why they disapprove and try to shame as this attitude is a threat to the dynamic of the male providing resource for women and their offspring. I am not under their control. Plus even if I do get a decent woman I am constantly concerned about it all falling apart and thus wasting all my effort and emotional investment, while women seem to be much better at coping with breaking up and usually just monkey branch off pretty quickly.

  • I think the screwing the alpha male because he's not relationship material is too small a sample to build a rule on. My daughters friends were always complaining they don't know which guy wants them for something other then sex. I told them cut them off. They replied that they will leave. I said, "Bingo".

  • I was gonna click off this video cuz it was 1.5 hours long, but read the comments that this video is absolute gold so I actually watched it. And I must say it is absolute gold.

    I'm 18 and virgin, and I already feel like I know women more than guys who are "experienced" with women. (Hopefully it's not me being delusional and cocky)

    Thanks for your content mate. As a adolescent who wants to have a good relationship, but still wants his professional career to be his main goal, your channel is gold.

  • Again, sounds like this guy is talking about one type of woman. Not ALL women are like this. There are bad men out there as well. Focus on being the best version of yourself and treat each other like human beings instead of objects. My ex actually used Rollo’s line “I love you but I am not in love with you “ after 17 years of marriage and I uncovered his 3rd affair. I left him after this.
    My point is there are men and women out there who are like this.. Just work on yourself, be a good person, respect yourself and others , & find the right person for you. Also if you are just looking to get laid, you are not going to attract “high quality women ‘.

    • All women are like this, sure there are varying degrees, but all women are hypergamous in one way or another. It’s just nature, it isn’t shaming anyone. The male imperative biologically is to have sex with as many possible mates as they can and the female version is hypergamy. When men and women get in a relationship, many times the male is expected to cut off further access to potential mates and the women is expected to minimilize her hypergamous nature. Pretty simple.

  • 27:52 For me: not true. The best sex I’ve ever had was with a person I loved. And it got even better with time. I never had to pretend anything, I was myself with no limits and my partner accepted me that way which gave me confidence to let go of not important stuff. He knew where to touch me and what to do with me. On the other hand, all the first date one night stands? The lousiest sex of all times. I never had an orgasm. The dudes always focused on their own pleasure.

  • Excellent video. I consider myself an Alpha who is on my purpose and all this rings true for me. I've even been told that she can't have a relationship with me but will have sex with me which she did over her boyfriend! Very interesting!

  • When chicks ask me how many women I’ve slept with, usually shortly after we’ve just had sex, I casually say hundreds and that she should put her clothes back on and leave because I have something to do.

  • I know a guy who is a carpenter
    He shacked up with an old woman twice married and with three kids from her first liason She inherited her house from her second patsy, the place was rather dilapitated
    My carpenter acqaintance renovated this place with his skills and at that point he became the persona non grata – and quick!
    She smartly found a new dupe with some money
    GET IT! She has form!
    Womens' loyalty has a selective, chameIeon flavour from thousands of years of natural selection which evolved women with superior skills in cunning conning and guile – they actually need not have beauty
    Now every time I see this dude he inquires whether I have see 'Isabella', his cunning ex!
    His femme fatale
    You see, dear reader, cunning beats ability any day, I have learnt!
    Women are skilled actors ever looking for the main chance, they don't suffer from pangs of conscience
    When their patsy has been milked of value, his name morphs to BUTTHEAD she then flicks the EJECT button or hollers for the MARSHALL!!!

  • Dear God! I'm in my fifties and listened to this whole video. If I had this advice and information when I was in my teens and twenties I would have saved a shitload of money and time, and been a millionaire instead of 'very well off'. You young Men should listen to this, and listen well.

  • I don't see what all the fuss is lads? Just fuck fat slags. A, they're more appreciative and B, when they cheat on you – and they will – so what? You couldn't stand the sight of them in the first place. Problem solved.

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