Introduction To Programmatic Buying Foundation Training | Simplilearn

In this video

Programmatic Buying is the process of automating the buying and selling of advertising media using technology. Programmatic Uses are: Branding, increasing reach and awareness, A specific campaign, retargeting, Lead generation, creating device, channel, and customer specific- campaigns, Develop existing customers

So go through the entire video to learn the following topics:
• Programmatic Media: Display ads or banner ads
• Programmatic channels and custom audience
• How to use videos in programmatic
• Programmatic in Mobile and Apps
• What is advanced targeting
• What is real time advertising

Programmatic Buying Foundation Training:

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