How to Find the Right Keywords to Rank #1 on Google | Powerful Keyword Research Tools for SEO (2018) – – Mindvalley

I rank number one for one of the most competitive keywords out there on Google. ►►Subscribe here to learn more of my secret SEO tips:
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Can you take a guess what it is?

It’s online marketing.

Guess how much money that one keyword makes me?

Little to nothing. Why? Because I picked the wrong keyword to rank number one for.

Today I’m going to share with you how to find the right keywords to rank number one on Google.

The first tip I have for you is to put your top competitor’s URL in semrush.

Semrush will show you the most popular pages that your competitors are getting traffic for.

This will give you ideas of what your competitors are doing and how you can find the right keywords to rank for.

If your competitors are bigger than you, they probably know what they’re doing, and they’re probably going after keywords and traffic, that convert into leads and sales.

Once you’ve figured out their most popular pages, take those pages and put them into ahrefs.

Ahrefs will show you how many links each of those pages have, and you know what the hardest thing is to do?

Build Links.

What you want to do is look for the most popular pages that have the least amount of links.

Those are the pages you should be focusing on first.

It’ll give you ideas on all the keywords that your competitors are ranking for when they don’t have a ton of backlinks.

That’ll give you an idea of the right keywords you should be targeting first, because not only will they drive you a lot of traffic, but they’re the lease competitive because you don’t have to build backlinks.

The second tip I have for you is to use Google Search Console to find the right keywords to rank for on Google.

Did you know that Google gives you a free tool that helps you rank number one?

It’s called Google Search Console.

It breaks down all of your rankings, the keywords that your pages are getting traffic for, and even the positioning as page 1, page 2 and page 3.

It breaks down exactly where you’re ranking.

The cool part about Google Search Console keyword planner is when you dive deep into each of your pages using the search analytics, it shows you all of the impressions that you’re getting for keywords that you’re on the bottom of page one for.

You want to go after the keywords that you’re at the bottom of page one for because it’s way easier to rank number one for a keyword that you’re already on the first page for, versus going after a brand new keyword that you’re not even in the top hundred for.

Going after a brand new keyword that you’re not even in the top hundred for is a lot more work than going after one that you’re already on the bottom of page one for.

Google Search Console can show you keywords that you’re not even trying to go after, but yet they drive traffic, and they convert visitors into customers.

Go to your landing page, and make sure that those keywords are in your title tag, your meta description, your heading tag, and within the content of your page.

By doing that, you’ll slowly start increasing your rankings for those pages that you’re at the bottom of page one for.

The last tip I have for you to find amazing keywords is to use Google Trends.

It’s another free tool by Google.

It breaks down keyword traffic from web images, news.

This breaks down what keywords are climbing in popularity, and you wanna go after the keywords that aren’t popular but are climbing.

For example, Apple has a ton iPhones, right?

If they’re going to release the iPhone 100, you want to talk about it before everyone else is talking about it, because the moment you’re one of the first adopters, one of the factors that Google has when it comes to rankings is time.

It’s hard to outrank older pages.

It’s not impossible, it’s just harder, so why not be one of the first people to blog about new terms that aren’t popular yet.

Try to blog about new upcoming keywords, because you’re not going to get traffic from them right away, but in two, three months, or even a year, you’re going to be dominating, because no one else went after those keywords before you did.

Just think about green tea, and acai berries, and all of those hot crazy nutrition terms.

Yes, they’re really popular now, and they’re buzz words, but back in the day, no one was really looking at them.

If you’re not sure what keywords are up and coming, just tell me the keyword, or link in the comments below using the Google Trends link, and I’ll tell you if it’s the right keyword, or a negative keyword, if it’s up and coming, or it’s declining.

That way you’re not wasting your time writing articles on stuff that won’t be popular. And if you need help with digital or online marketing make sure to leave your questions in the comments!

About The Author

Neil Patel Your source for all things marketing. Neil Patel is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Neil is the co-founder of Neil Patel Digital, learned marketing because he had no choice. At the age of 16, he created his first website and paid a few marketing firms to help him out, but they provided no results and took all of his money. He was left with no choice but to learn marketing, and he eventually got good at it.

Comment (100)

  1. LOVE your spirit and energy! I am really stumped and could really use some advice. Our family is moving from Hawaii to Utah and my biz is StoryArt. I'd love to rank out the gate prior to even arrival, so I am contemplating adding to my business name model, StoryArt: Saint George Utah Photographer or similar. Would this help rank? I assume it would since the name is a search term which is exactly what I am shooting for! Advice?

  2. Fastest way by far to figure out the right keywords to rank for is to just use ppc ads to test the kw. You may spend some money up front but you'll save sooo much time. Imagine wasting 6-12 months to get the top ranking only to find out it doesn't convert as well as you thought it would. Happens all the time

  3. Please answer this question
    I have multiple URLs of the products and have to find out the keywords for every product through google keyword planner. Adding URL one by one is taking a lot of time and energy. How can I simplify this procedure? (Like putting all the URLs in one go)

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