How to Do SEO in a Competitive Industry When You Have No Money – – Mindvalley

They say it’s impossible to rank (SEO) for competitive terms on Google unless you have a big marketing budget.
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They’re wrong!

Whether you have a big marketing budget or not, you want to rank high organically because roughly 70% of the clicks go towards organic listings while 30% go towards paid ads.

Step #1: Write roundup posts. Interview everyone within your space. Ask them each the same question and create a very detailed roundup post. When you publish it, let them each know through email and ask them to share your content.

Some of them will link to your roundup post and others will share it on the social web. This will help increase your rankings.

Step #2: Use the SEObook Keyword Density Tool. Put in your competitor URLs that rank for the terms you want to rank for. That tool will show you all of the keywords that your competition is using.

Do this for the top 10 listings for the keyword you want to rank for. Look for all of the common terms these top 10 URLs are using and use them within your web page as well.

This will ensure your content is more thorough, which will help boost your rankings. Make sure you don’t just stuff in keywords, it has to flow naturally.

Step #3: Google the term you want to rank for. Look at the paid ads and read the ad copy. A lot of the listings for paid ads are at the top because their ad copy is appealing.

Consider making your title tag similar to the ad copies that are at the top as they tend to be more appealing. By making an appealing title tag more people will click on your listing and over time this will cause your rankings to increase.

If you want to make your title tag more appealing consider adding the date to it, or use adjectives. I’ve also tested the words: get, now, free, and try. Those words tend to generate more clicks when they are used within a title tag.

About The Author

Neil Patel Your source for all things marketing. Neil Patel is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Neil is the co-founder of Neil Patel Digital, learned marketing because he had no choice. At the age of 16, he created his first website and paid a few marketing firms to help him out, but they provided no results and took all of his money. He was left with no choice but to learn marketing, and he eventually got good at it.

Comment (74)

  1. Hello Neil,
    Thank you for your great content.
    I recently started having more than one business idea and I wanted to hear your opinion on whether or not you believe it is possible for a startup to create a new keyword (or make people use a very low competitive/non-monetized one) and drive more people into linking their product to it and searching it?

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