Added by on 2018-04-15

How would you like to meet 1000 people who want to help you out?

Facebook’s Graph Search feature is the ultimate networking tool — You can use your network for everything from making new friends, to finding local services and to, yes, building your business.

Before I show you these strategies it’s important to understand something critical — your business is about relationships. It’s about listening to people.  It’s not about posting your products or pitching your deal.  Do we agree?

Facebook graph search gives you the ability to make 2-5 new relationships per day.  If you did this for one year you’d have 600 to 1500 new friends in a year.  That’s insane!  Most people take a lifetime to get that many friends.

It’s simple to do.

  1. Commit to a “listen-first” strategy — where you connect and discover more about the other person
  2. Determine the kind of people who would be good in your business and you’d like to work with
  3. Go searching!

I’ll get to the amazing search strategies first, but these searches are worth nothing if you approach people incorrectly.  Go to the bottom of this article to learn how to do that effectively.

Facebook’s powerful search engine keeps improving on. It’s at the top of your facebook page.

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When you click the box for searching you get options. Like this.


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These are just a few of the search options available to you.  With Graph Search you have the power to drill down and find people just like you who may be open to your products or business. But you’re NOT going to talk about your products or business until there is trust and rapport built — until you are friends.


“Friends of Friends”

The list of your interests is where you can start.  Pick a topic that you like and find “Friends of Friends” who are also interested in that.

Here are a few from my personal likes:

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Next to each suggested search from Facebook they show you the CATEGORY and the TOTAL LIKES.  This gives you a clue on how to refine your search.

For example, I have 3 million level 2 friends who like Star Trek, which is way too many.  Also, I know that very few Trekkies love health and fitness, which is the business I am recruiting for.  So I can refine my interest by adding another interest in this case fitness

Here’s my result.

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But that’s ok…  it’s not that there aren’t any fit trekkies, it’s just that “fitness” isn’t a popular facebook category.  Facebook does give you suggestions of categories.  See here.

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I selected Zumba Fitness and this is who I found.


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Facebook gives you a tool to the right of each search to help you refine your results.


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You can select your location, for example, to find people closer to you.  When I select Boston, I discover I have three potential new friends nearby.


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I can also refine through my influential friends or find people who are not my friends.


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It’s unlimited how you can refine and research to find friends who are interested in what you’re interested in.

Here are a few interesting searches…

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The key to your success is not by how many people you can find — there are a billion people on Facebook — but by how good you are at refining your searches to give you the best CONNECTION with people.

As described earlier you want to begin with a…

“Listen-First” Strategy

It’s critical not to pitch your products or your business opportunity to a new person until there is a level of trust and rapport built.  Each person you meet has a different time-frame for getting to know someone.  Some people are more distrusting, some are more open and inviting.  Everyone’s different.

Knowing that, your job when meeting new people is to take time and listen.  There are three strategies for building trust and rapport with people.

  1. Find commonality
  2. Ask better questions
  3. Offer connections and support

Find Commonality — this is the most important thing in your quest. You want to first find people who like things you like so you have a common ground to talk about things.  People like people like them.  More accurately, people like people who understand them.  We’ll help you find people with interests like yours.

Ask better questions — the person who asks the question controls the conversation.  If you don’t like where a conversation is going, the easiest way to change it is to ask a great question.  “What’s important to you right now…?”  is a great question to focus your friend on their dreams and goals.  “What do you like best about… ?”  is a great question to get your friends to focus on the positive?

Offer connection and support — There is always someone you know that could help someone else you know.  You don’t have to be the one who solves people’s problems if you’re willing to listen and connect people.  It costs you nothing and adds incredible value to people. You’ll be known as the go to person who is there to help by simply connecting people.

People You Like

Since there are 1 billion people on Facebook you don’t have to meet just anyone, you can connect with people who like what you like.

But before you can do that you need to write down all the things you like and the things you like to talk about.

This can be ANYTHING including, music, crafts, tv shows, technology, cars, bikes, yoga, games, marketing, psychology, comedy, fashion, viral videos, business, health, wellness, etc…

The more you write down the better. The more you like these things the better.

It’s these things, not your products or opportunity, that you’ll be using to find people and start conversations on Facebook. These things will help you find people who like what you like.

Go ahead and make that list now.

Go Searching

Are you ready…

Go! Go! Go!

Tom Wood

P.S. My “friends” limit is just about full but you can always follow me on Facebook at  or Twitter @tomwood